"SEED OF SUCCESS"
MERCEDES-BENZ PLANT GRAND OPENING
MERCEDES-BENZ PLANT GRAND OPENING
By 2019 Mercedes-Benz announced the opening of the first Mercedes Plant in Russia. As a part of the opening campaign I created KV for the opening ceremony, including main theme style, key visuals, presentation style, and art objects
event report
The plant in the town of Esipovo 40 kilometers north west of Moscow is the first in years to be opened by a foreign carmaker in Russia where investment into the once burgeoning auto industry dried up amid western sanctions and a stagnant economy.
Russian President Vladimir Putin speaks during the opening ceremony of a Mercedes Benz automobile assembly plant outside Moscow
Washmen ShoeCare campaign
The advertising campaign for Washmen shoecare is a statement, an opportunity to rethink your shoe care routine. When life gets messy - the campaign message encourages customers not to be afraid to get their shoes dirty - Washmen will carefully assist and clean the pair, giving customers shoes a second life
ADUSHKINA X ACTUAl
In collaboration with the creative agency RODNYA, we developed a multi-level advertising campaign for the re-launch of the "Аctual" brand in the Russian market.
Our goal was to increase brand recognition and expand its audience among teenagers and young people.
